Seth Kaufman

President & CEO, Moët Hennessy North America


Seth Kaufman is the President & CEO at Moët Hennessy’s North America division of the wines and spirits sector of LVMH, the world-leader and creator of luxury brands that are recognized around the globe. 

Prior to Moët Hennessy, Seth was an 18-year PepsiCo veteran, most recently serving as president of US nutrition businesses where he expanded and transformed PepsiCo’s multi-billion dollar portfolio of nutrition brands. He’s also held the roles of Chief Marketing Officer, PepsiCo North America Beverages (NAB), Senior Vice President, Pepsi Trademark and Flavors, General Manager, North America Coffee Partnership, and various other media and marketing positions within PepsiCo. He has received numerous accolades including honors from International Television and Radio Society’s Hall of Mentorship, American Advertising Federation’s Hall of Achievement, Business Insider’s 50 Most Innovative CMOs, and AdAge’s Media Maven. Seth also serves on the board of the Immune Deficiency Foundation.

Seth received his Bachelor of Science in television, radio & film management from Syracuse University and his MBA from University of Michigan.

Key Theme: People First

Digital is an integral part of an overarching business strategy. . Success of digital comes down to people and the leadership team’s emotional intelligence and soft skills. It’s about speed, agility, empowerment, humility, empathy, and trust. “When you start from a place of people first, empowerment automatically becomes part of the leadership model for which trust is essential.”

For full interview chapter of Seth and other digital leaders, please read the book.